Data and Analytics

From Chaos to Clarity: The Evolution of WildApricot Accounting and the Birth of AccountBridge™

The solution, AccountBridge™, is an automated software-as-a-service (SaaS) bridge that:
• Eliminates manual data entry by continuously synchronizing transactions.
• Provides Granular Mapping: It dissects a single WildApricot invoice to distribute line items (membership dues, event add-ons, store sales) to the correct QuickBooks Chart of Accounts with surgical precision.
• Enables Automated Class Tracking for instant “Profit & Loss by Class” reports, making it easy to track the profitability of specific events or programs.
• Reduces costs and makes accounting flow an “infrastructure,” rather than a personal task reliant on volunteers.

Measuring File Downloads on Wild Apricot with Google Analytics and Google Tag Manager

In this article we will describe how easy it is to setup an event that tracks all file downloads from a Wild Apricot website, with Google Tag Manager. Google Tag Manager enables a website administrator to setup ‘tags’ which enable tracking of just about any event on a website including clicking on a file download, or clicking a Pay Online button on an event registration.