How Effective Use of Analytics Increases Your Traffic – A Scientific Experiment
Small business owners know they should create content, but often produce that content willy-nilly, with no plan in mind. They suspect there is some science … Read More
Why Cloud Accounting?
For small and medium business (SMB) owners, the benefits of moving to the cloud include the ability to outsource the bookkeeping and accounting functions instead of hiring an in-house bookkeeper /accountant.
Google Analytics Referral Spam Removed Automatically
Google Analytics referral spam has long been a pain point for Google Analytics users. While Google had previously promised a solution last year, until now, … Read More
GoDaddy Research Survey Says: “Most Very Small Businesses Aren’t Fully Utilizing the Internet”
Two decades into the Internet becoming mainstream, you would think that nearly every business has planted their flag online. But in actuality the majority of … Read More
Our first webcast with Mad Mimi
We were honoured to be part of Mad Mimi's regular Wednesday afternoon webcast. If you missed it you can read up and watch the whole … Read More
Essential Small Business Metrics For Success
For small business owners, it becomes far too easy to push forward with working on day to day matters, rather than consider the analytics of … Read More
Google Analytics – Measuring performance of your online efforts
Do you already use Google Analytics? NewPath Consulting provides consulting services to existing users of Google Analytics through our affordable monthly service plans as well as … Read More
How a website redesign can affect Google search results
In a recent content redesign of one of our client’s websites, we noticed a very peculiar and disconcerting effect: When you searched for “resa’s pieces",; … Read More
The Most Important Benefit of the Cloud: Analytics
There are many benefits associated with the small business web, aka the cloud for small businesses. The variety of tools available seems to grow with every month. A recent report by IT Market Dynamics indicates the key benefits and challenges that businesses perceive with the adoption of cloud services and applications. Many recognize that they can do more with less, yet are concerned about security and control.