We love building database systems and automations for associations and clubs.
We help you get organized, so you can spend more time on what you love. Our team has worked with hundreds of membership-based organizations. We understand your challenges and can help you get the most out of your investment in WildApricot, Formstack, Make.com and WordPress.
Interested in joining our team? Have a look at open positions.
MEET OUR TEAM
Alex Sirota, PMP
Founder & Director
Alex Sirota is a product manager and technologist with a passion for making complex concepts simple. Born in Odessa, Ukraine, his journey began with an Apple //e and a love for coding and continued at the University of Michigan in Ann Arbor. Fluent in Russian, English, and BASIC, he started to hone his sales skills at Egghead Software at 17, setting the stage for his future success.
Alex’s career includes a pioneering role at Apple, where he was part of the Apple.com website team and a foray into .com world with EveryWare Development and FloNetwork. These experiences provided invaluable insights into startups, product management and venture capital. His consulting work has spanned various sectors, modernizing nonprofits and building systems like Ontario’s Summer Company grant platform. A lifelong trumpet player, a father of 2 Alex balances his methodical mind with creative expression. With a focus on user-centric solutions, he tackles challenges with a combination of skill and enthusiasm, making every project an encore-worthy performance. Alex lives and works in Toronto, Ontario, Canada.
Carol Binder
Customer Relationship Manager
Carol first worked with NewPath as a client revamping her own organization’s club management system. She has an eye for detail, and works tirelessly to help customers migrate their legacy data. Carol worked as a Pension Analyst for Safeco Life Insurance, founded a 501(c)(3) nonprofit, and currently serves on a Community Advisory Board for a local non-profit.
In her free time, Carol enjoys spending time with her family (including their black lab), cooking, traveling, playing golf, and watching movies. Carol works out of Denver, Colorado, US.
Ruth Fishman
Customer Relationship Manager
Ruth brings creative expertise to NewPath. She previously had over a ten year working relationship with Alex as past president of a not-for-profit musical organization. Ruth was “hands on” in building that organization’s web profile and online visibility as well as in establishing its presence.
Prior to this, she led her own landscape design/build firm. With an extensive background in design and attention to client’s needs, Ruth delivers to expectations. Ruth works out of Toronto, Ontario, Canada.
Matthieu Disna
Lead developer
Matthieu became facinated with computers at an early age, writing his first computer programs when he was about 6 years old. He believes that there isn’t a problem that can’t be solved with a little (or a lot!) of code. He holds an Advanced Diploma in Web Design & Interactive Media as well as a Bachelor Degree in Digital Communications.
In his free time, Matthieu performs Improv Theatre, appears on various films and television shows as an extra, and studies various languages (French, Japanese, Spanish). He is based out of Toronto, Ontario, Canada.
Dr. Della Sanders, PhD
Customer Relationship Manager
Dr. Della is a seasoned technology consultant with over 25 years of expertise in membership, HR, and facilities management systems. Her extensive experience spans roles such as project manager, implementation consultant, and trainer across industries including non-profits, social clubs, oil & gas, and HR/Payroll. A life member of Alpha Kappa Alpha Sorority, Incorporated, she has dedicated 18 years to serving her chapter as a WildApricot and MemberClicks administrator, regional technology appointee, and charitable foundation board member.
Dr. Della holds an MBA in Human Resources and a PhD in Social Psychology. She is the proud mother of two amazing daughters, a mindfulness consultant, and enjoys peaceful walks in nature. Dr. Della works out of Houston, Texas, US.
Dave Reed, PMP
automation developer
Dave brings strong experience from enterprise-scale business process & IT transformations to small companies. He excels at analyzing business problems and then finding solutions for improving and automating processes through configurable cloud software. Dave is a proud member of Black Fret, a nonprofit supporting local musicians. He helps with their membership, CRM, and finance systems.
Dave has a BSc in Aerospace Engineering from the University of Texas at Austin. In his free time, Dave enjoys live music & festivals, travel, food & wine, photography, and scuba diving. Dave is the lead developer for QuickBooks for WildApricot. Dave works out of Austin, Texas, US.
Jack Simonton, PMP
General Manager
Jack first learned about computers while working as a draftsman for a Civil Engineering firm. He immediately changed his major to Computer Science and after a couple of years was offered Customer Support job at Apple, Inc. It was so long ago that he was soon expert in every product ever sold by Apple (the list was short). Jack has managed software development teams at Tandem Computers, two startups and at a technical college in Texas.
Jack improves software processes, cars and old houses. Jack has a knack for distilling the simple from the complex. Jack works out of Georgetown, Texas, US.
Susan Simonton
operations manager
Susan has worn various hats in her career. She is both ITIL & PMP certified, and enjoys fixing broken processes and policies. She has managed Customer Support, Finance and Engineering teams at Apple, Dell and RackSpace.
Susan also has a Real Estate License, and enjoys family, playing mom to her dogs, and bringing new life to old houses. Susan works out of Georgetown, Texas, US.
testimonials
Our experience with NewPath Consulting has been excellent! Communication has been great. Our website looks so much better and is much more functional.
Extremely friendly and supportive company. Cooperation with NewPath Consulting is business-like, effective and meets expectations. You can count on help in solving problems, advice and support.