As a business owner, you can’t ignore technology any more than you can ignore your customers. Even if your products or services aren’t particularly high tech, the current wealth of available tools can make your workflow more efficient and boost your visibility to clients. But that abundance of technology also can be overwhelming. What tools do you really need? And how can you tell when it’s time to upgrade your current tech?
About the author
Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.