Recently I heard about a new concept called Business Model Generation. We all know some over-priced consultants writing reams of material on how to run a successful business. We all have heard about business plans and the value of such, but rarely do we actually write one. But how do you really innovate, design, change and challenge your business model? This video describes one approach designed by over 400 smart people all over the world, as part of a fascinating project that began in 2011 and continues to this day. Here's the idea in 2 minutes: