Is WildApricot Right for Your Organization?

When it comes to membership management for your organizations, there are a number of software options to choose from. One of the most popular solutions is the WildApricot Membership Management Platform from Personify. WildApricot is trusted and used by over 26,000 organizations around the world – but is it the right fit for your member management needs? In this comprehensive guide, we will explore the features of WildApricot and how it may be the tool your organization needs.

What is WildApricot?

WildApricot is a powerful cloud-based membership management system designed to make things easier for associations, non-profits, clubs, and other membership-based organizations. It helps you manage your organization effectively by integrating various tools such as registration, payment processing, and user communications together within a single user-friendly platform.

WildApricot comes bundled with numerous tools and features available to all pricing plans. These features include:

Membership Management

WildApricot allows organizations to automate many aspects of membership, such as applications, renewals, and updates. The system supports customizable membership levels and categories, enabling different benefits, pricing, and renewal periods. Members can manage their own profiles, which reduces administrative workload.

Event Management

You can set up and manage events, from small meetings to large conferences using WildApricot. It includes tools for setting up event registration forms, handling payments, and tracking attendance. Automated reminders and a calendar view make scheduling and communication more efficient.

Financial Transactions

WildApricot provides integrated financial tools to manage dues, donations, and other transactions. The platform supports online payments, generates financial reports, and tracks all financial activities in one place, making it easier to maintain records and comply with accounting standards. If you need to sync with your QuickBooks accounting system, NewPath Consulting makes the QuickBooks for WildApricot add-on that makes the process of adding invoices and payments to QuickBooks a snap!

Communication Tools

User communication is made easy with automated email reminders and notices. There is a way to send newsletters to your whole database or just a particular group of contacts or members. The email module features a way to track email opens and how many times the links are clicked as well as see a record of undeliverable emails. For a small extra fee, SMS text messaging can be enabled to notify your members with text messages that are sent to their mobile phones.

Website Builder

The website builder in WildApricot is designed for users without technical expertise, allowing staff and volunteers to easily create and maintain a professional-looking website. The builder includes templates that are mobile-responsive and customizable to the organization’s branding. The website can host membership forms, event calendars, and donation pages. If you need to customize the look and feel or create multilingual websites, the EZ WildApricot Web Designer from NewPath Consulting fits the bill too!

What Kind of Support is Available?

All WildApricot plans include free email and chat support for built in features. They also have comprehensive online documentation, guides, and video tutorials. For more tailored or more advanced support, training, or just one-on-one questions and answers, NewPath Consulting offers 1-hour Hero Calls in which you can explain and show your problem on your screen and one of our WildApricot Heroes will walk you through a resolution to your issue and make sure you’re satisfied. Click here to learn more or schedule a call with a Hero.

How Much Does WildApricot Cost?

WildApricot offers tiered pricing plans to accommodate organizations of various sizes, from small clubs to large enterprises. Pricing is simple, as all plans include the same features – the only difference is the maximum number of contacts you can store in your database. There is a 10% discount for paying up front for one year and a 15% discount when you pay up front for two years. .

PlanDatabase SizeMonthly Pricing Annual Pricing
(10% discount)
Two-Year Pricing
(15% discount)
Personal100$60.00$648.00$1,224.00
Group250$75.00$810.00$1,530.00
Community500$140.00$1,512.00$2,856.00
Professional2,000$240.00$2,592.00$4,896.00
Network5,000$440.00$4,752.00$8,976.00
Enterprise15,000$530.00$5,724.00$10,812.00
Global50,000$900.00$9,720.00$18,360.00

WildApricot does not take a cut of your transactions, though standard payment processing fees from your payment processor of choice do apply. For organizations in the US or Canada who chose a payment processor other than WildApricot Payments (AffiniPay), a 20% Payment System Servicing Fee will be applied to your account’s billing plan.

How Does WildApricot Stack Up to Competitors?

WildApricot has a few competitors in the membership management space, such as MemberClicks (also by Personify) and YourMembership (by Community Brands). Our customers have repeatedly told us that WildApricot has a very user-friendly   administrative user interface, and a lower learning curve. Other platforms can be harder to navigate and tend to require more time to customize. Pricing may not be as straightforward with other platforms as they tend to offer pricing based on which modules you use  which increase start-up costs. Many of the competitive products start their pricing where WildApricot tops out and are aimed at larger organizations and businesses.

WildApricot may not have every feature you are looking for; however, they constantly solicit user feedback and continuously improve the product with new features. They have also made it easy for partners like NewPath Consulting to build custom automations or create missing features  or add-ons that may be required for your organization..

What’s the TL;DR (too long; didn’t read)?

When considering membership management solutions for your organization, the WildApricot Membership Management Platform is a solid choice, trusted by over 26,000 organizations globally. This all-in-one cloud-based solution makes operating clubs, non-profits, and other member-based associations a breeze with its user-friendly interface and simple pricing. Consider the following when determining if WildApricot a good fit for your organization:

  • Non-Profit, Trade, and Professional Associations: WildApricot provides comprehensive automated tools for collecting membership dues, complete with online payments and email reminders.
  • Volunteer-Run Organizations: For organizations with limited technical staff, WildApricot’s easy-to-use web builder and intuitive user interface is ideal for organizations who don’t want to spend most of their time reading through documentation.
  • Organizations That Host Events: From small meetings to large multi-day and multi-track conferences, WildApricot makes it easy to host both free and paid events with flexible ticketing options, handling everything from registration forms, online payments, and attendance tracking.

Still unsure? Contact NewPath Consulting  to discuss your organization’s needs and we can help find the perfect solution or solutions that will make your association or club become more efficient, retain members, and grow your reach.

About the author

Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.