How to Get Ahead in 2018 is an interactive guide you can access online or download to your computer to learn our best insights, suggestions, quizzes, tips, and links. It includes a model of what we think small business owners need to do to be successful in 2018 – namely, 5 core business capabilities that are subdivided into several subtopics. We believe SMB owners must either acquire these skills or outsource to web professionals like NewPath Consulting.
Using online services and technologies is not enough. For your business to truly become a digital workplace, you must continue to upgrade these skills and be continually more proficient in attracting and serving your customers online. And we’re here to help.
We wrote this book for businesses that have been on the forefront of technology at times but are finding it hard to keep up, and for those that have shied away completely. Practices that worked even one year ago have been surpassed by new and different approaches. In this guide we give you the basics of what you need to know and do in order to keep ahead of the competition.
We started with actual business basics – not technology. What does every business, regardless of size need to do? We think it’s:
- Understand your business and your business model
- Attract and connect with prospects online to build an effective sales funnel
- Nurture customer relationships and build brand loyalty
- Implement services to collect and analyse business performance
So with these goals in mind, we’ve outlined 15 simple, concrete steps for becoming a digital workplace, and link you to our favourite cloud-enabled technologies for each tip. You’ll know exactly what to do, and the tools you need to do it.
We’ll take you through a process that starts with a solid foundation – your business model – and builds a solid online presence that makes you available to customers and prospective customers 24/7. We also teach you the many ways you can automate your sales and marketing so you can focus more on your customers.
