GoDaddy is rocking the domain registrar space right now. They have some excellent solutions and their growth has been phenomenal. I think they are well on their way to a cleaner, SMB friendly image.
Go GoDaddy! Check these out from their recent SEC filing. The fact that this type of stuff is in an SEC filing is a tribute to their user-friendliness.
The customer journey is very well described here — it’s realistic and authentic.