Peter Thiel’s “Zero to One” Makes a Compelling Case for Monopolies

Can a small business become a monopoly? Or is that inherently an impossibility? Are you a monopoly in your local market? Can you be?

Peter Thiel's new book "Zero to One" makes some interesting insights about business in a very philosophical way. The most interesting insight is in a chapter about secrets:

 "A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator."

This is a terrific and very enlightened way to think about your small business too. What is so special about what you do, that you wish to keep it a secret and share it only with your customers who then become co-conspirators? Ponder that and come up with an answer. If you don't have an answer now, you should find one soon.


About the author

Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.