@TypePad enables @newpathtech to launch a new responsive website with 3 cool features!

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok [understand] what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that."

Steve Jobs' words ring true today more than they ever did. We heard these words and acted on them during the NewPath Consulting website and blog redesign that launched last week. NewPath Consulting hired a savvy young designer, Philipp Schöfer, so we could work to create a TypePad site like no other we have seen. The result is what you see: a beautiful (we think), small business site and blog that is easy to maintain, even though the standard design editor is not used anymore. This is a custom site that even your clients can maintain without messing up the advanced templates!

What are some of the features of the site?

  1. We used various sliders and Javascript effects to ensure content is usable and highly accessible on various parts of the site.
  2. The website is implemented using responsive web design.
  3. Most importantly, the website is easy to maintain, even though it is an Advanced Template design.

Read on to find out the secrets of this design…

About the author

Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.