Behind the Cloud : Salesforce.com CEO Marc Benioff writes about our favourite topic.

Behind the Cloud was published in 2009, but it may be more relevant today than it was 3 years ago. Michael Dell says

"In Behind the Cloud, Marc Benioff shares his unconventional advice in a clear and entertaining way.The lessons in this book are not exclusive to technology companies. They are applicable to all companies and all leaders who want to change the status quo and make a difference. Marc tells the inspiring story of how they did it at salesforce.com, and reveals how anyone else can, too. This is a great guide for any aspiring entrepreneur or CEO navigating the landscape of the future. It’s the playbook for Enterprise 2.0."

Here's the first chapter.

 

About the author

Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.