Step by Step: @Formstack to @Madmimi Integration using WebHooks

We have been using Formstack and Madmimi for several years now and have marvelled at the power of both of these products. For some reason there has been no integration available from Formstack to load data into Madmimi, until today.

With the excellent help from Shawn over at Madmimi, we were able to put together a simple integration that allows Formstack forms to populate Madmimi "audience" lists quite easily. The secret is in the use of the "WebHooks" submit action in Formstack along with the Webform functionality available in Madmimi. Instead of using the webform that Madmimi generates, we created a beautiful newsletter registration page in Formstack and tied this form to a Madmimi list.

Here's how…

About the author

Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.