A very inspiring profile of a Toronto-based business called Aromachology on the Freshbooks blog. They make personalized scents and are getting some excellent buzz around their perfume bars and perfume parties. We love how Ashlee talks about learning the tools required to run their business on their own and being independent without paying hundreds of dollars to others to get it done. I wonder if they've discovered the other parts of the small business web that can accelerate and amplify their success?

About the author
Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.