1. Don’t understand the ecosystem.
My belief is this will be the number one reason businesses and individuals will fail online. Too many think if they learn the tools and technology they got it covered. They couldn’t be further from the truth. The most important aspect of being online is to understand the art, the environment and how you can fit in. It doesn’t work like the days of traditional advertising where you push a message and expect to change thought via a cool ad, billboard or TV commercial. Instead you must not only find a way to become part of the community, build your own community but also be able to successfully grab attention of your audiences authentically and via relationships. This is not easy for the organization only focused on tools and technology. At NewPath Technologies we will help you get the tools right, and show you best-practices when using the tools.
About the author
Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.