Wild Apricot’s 2020 Virtual Event Research Report for Membership Organizations

To say COVID-19 threw a wrench into the mix for a lot of businesses, especially member organizations, is an understatement. Without being able to host conferences, unique events, social soirees, or even just in-person meet-ups, many organizations scrambled to figure out how to virtually engage their members and fundraise. 

Luckily, we live in a tech-savvy world, and planning a virtual event isn’t one for the movies anymore. However, many businesses and organizations found themselves unsure of how to reinvent their events and worried the fundraising aspect would be null. 

This is where Wild Apricot, an affordable web-based software company created especially for small associations and non-profits, came in.  

With their particular knowledge and experience with their own members in this specific bind, they conducted a survey and came up with their 2020 Virtual Event Research Report for Membership Organizations. This report was created to share best practices and learn more about the virtual event landscape. Conducted through a survey via their email subscribers and social media accounts from May 13th to May 21st, 2020, Wild Apricot was able to put together an in-depth look at how to successfully run virtual events. 

If you’re looking to jump into the virtual trend, or already did with little success, this report has what you need to get it done right. From pricing tickets to understanding how to engage virtually, this report will give you an overview of it all. Considering this looks like the “new norm” for the foreseeable future, this report is a must-read. 

Download Your Report Today 


About the author

Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.