Mad Mimi – Letting the world know about your business

Are you an existing Mad Mimi customer?

NewPath Consulting provides consulting services to existing Mad MImi customers through our affordable monthly service plans as well as on a project basis.

We can assist with configuration, newsletter design and deployment services, analytics and training for your organization. To get started please schedule a free 30 minute consultation.

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Mad Mimi – Letting the world know about your business


Mad Mimi is a simple, intelligent and powerful email marketing app that anyone can use. Mad Mimi makes email marketing easy for the creator, and easier on the eyes for the receiver. Mad Mimi is the simplest way to create branded, well-designed newsletters and promotions.


Making Email Compelling

Simply put, email marketing is electronic word-of-mouth. If your message is interesting enough, it will be transmitted from one person to another, or shared through e-mail, social networks, blogs, and so forth. Think of how shocking or humorous TV ads get shared online. The key is to create interesting, consistent and beautiful emails your recipients look forward to getting from you!

Respecting your clients and prospects

Keeping your clients aware of new developments in your business is important. Reminding prospects about valuable offers can lead to new business. As you respect your audience and provide something of value, your business can benefit greatly from this inexpensive form of marketing. Remember, people are busy and it’s up to you to be proactive. Madmimi respects everyone who receives an email and allows you to design tasteful and professionals emails, delivered and customized for each recipient.

An introduction to email with Mad Mimi


A few getting started Mad Mimi videos

Statistics and Reporting in Mad Mimi
Our webinar with Mad Mimi


About the author

Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs) and membership-based organizations. He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. Alex is a father of 2 and plays the trumpet for fun. He is the founder and the president of the University of Michigan Alumni Club of Toronto.